BRD-01 · Brand
Brand consistency audit for multi-channel clinics
Measures: Whether the account a clinic gives of itself is the same on every surface a prospective or current patient encounters.…
10 criteriaMax 307 min
3 instruments in this domain
How scoring worksBRD-02 · Brand
Photography and visual identity consistency rubric
Measures: Whether the photography a clinic publishes is coherent as a set, current, properly licensed and appropriate to what th…
10 criteriaMax 307 min
BRD-03 · Brand
Tone of voice consistency scorecard
Measures: Whether the clinic's written communication is consistent in register and appropriate to a clinical setting.…
10 criteriaMax 307 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments