DSC-01 · Discoverability
Local discoverability scorecard for aesthetic clinics
Measures: Whether the public record of a clinic's location, name, hours, services and contact details is complete, consistent an…
12 criteriaMax 3611 min
Discoverability
Domain indexDSC-02 · Discoverability
Clinic website technical foundations audit
Measures: Whether the pages a clinic publishes can be reached, read, rendered and understood by an automated reader without spec…
10 criteriaMax 309 min
DSC-03 · Discoverability
Search intent coverage gap analysis for clinic websites
Measures: Whether the clinic has published a substantive answer to each question a prospective patient predictably asks before b…
10 criteriaMax 309 min
DSC-04 · Discoverability
AI answer engine readiness assessment for clinics
Measures: Whether the clinic's published material is structured, specific and attributable enough to be quoted accurately by a s…
10 criteriaMax 309 min
Treatment page quality
Domain indexTPQ-01 · Treatment pages
Treatment page quality rubric
Measures: The completeness, balance and usability of one treatment page, assessed against twelve written descriptors.…
12 criteriaMax 369 min
TPQ-02 · Treatment pages
Clinical claim substantiation checklist for treatment pages
Measures: Whether every claim published about a procedure can be supported by evidence the clinic actually holds, and whether th…
10 criteriaMax 308 min
TPQ-03 · Treatment pages
Before and after imagery governance scorecard
Measures: Whether photographic material used to illustrate outcomes is properly consented, consistently captured, accurately lab…
10 criteriaMax 308 min
Consultation and conversion
Domain indexCNV-01 · Consultation
Consultation to booking conversion scorecard
Measures: Whether the clinic's consultation is a repeatable, documented process that gives a patient what they need to decide.…
12 criteriaMax 369 min
CNV-02 · Consultation
Enquiry response readiness assessment
Measures: Whether every enquiry that reaches the clinic is received, answered, recorded and accounted for, by whatever route it …
10 criteriaMax 308 min
CNV-03 · Consultation
Consultation consent and cooling-off checklist
Measures: Whether consent is taken as a process rather than as a signature, and whether the interval between decision and treatm…
10 criteriaMax 308 min
CNV-04 · Consultation
Booking journey friction audit
Measures: Where a person actively trying to book an appointment encounters an obstacle, delay, ambiguity or dead end.…
10 criteriaMax 308 min
Review and reputation health
Domain indexREP-01 · Reputation
Review and reputation health scorecard
Measures: Whether a clinic's public record is gathered fairly, answered properly, monitored, and used to change anything.…
12 criteriaMax 368 min
REP-02 · Reputation
Complaint handling maturity assessment
Measures: Whether a complaint can be made easily, is investigated properly, is answered within a stated period, and changes some…
10 criteriaMax 308 min
REP-03 · Reputation
Review solicitation compliance checklist
Measures: Whether the way reviews and testimonials are obtained, published and presented would withstand scrutiny under UK adver…
10 criteriaMax 308 min
Patient communication
Domain indexPCM-01 · Communication
Patient communication clarity rubric
Measures: Whether a piece of patient-facing communication can be understood and acted on by the person it is addressed to.…
10 criteriaMax 308 min
PCM-02 · Communication
Aftercare communication completeness checklist
Measures: Whether aftercare material contains every category of information a patient needs after a procedure, independent of ho…
10 criteriaMax 308 min
PCM-03 · Communication
Accessibility and readability audit for clinic content
Measures: Whether published and issued clinic content can be perceived, operated and understood by people using assistive techno…
10 criteriaMax 308 min
Advertising compliance
Domain indexCMP-01 · Compliance
Aesthetic advertising compliance self-audit
Measures: Whether the clinic's advertising practice aligns with the published UK advertising codes and related guidance, as far …
12 criteriaMax 368 min
CMP-02 · Compliance
Prescription-only medicine promotion checklist
Measures: Whether any public-facing material promotes a prescription-only medicine, directly, by abbreviation, by implication or…
10 criteriaMax 308 min
CMP-03 · Compliance
Social media and influencer disclosure scorecard
Measures: Whether content published about the clinic by third parties, staff or patients under any arrangement is disclosed as a…
10 criteriaMax 307 min
CMP-04 · Compliance
Regulatory registration and scope readiness assessment
Measures: Whether the clinic can evidence its regulatory position: registrations held, scope of practice, supervision, insurance…
10 criteriaMax 308 min
Measurement and data
Domain indexMSR-01 · Measurement
Marketing measurement maturity assessment
Measures: Whether the clinic records what it needs to record, whether the record is trustworthy, and whether anybody uses it to …
12 criteriaMax 368 min
MSR-02 · Measurement
Attribution integrity checklist for clinics
Measures: Whether the method used to assign an enquiry to a source is defined, applied consistently, and understood by the peopl…
10 criteriaMax 308 min
MSR-03 · Measurement
Data protection readiness assessment for clinic marketing
Measures: Whether personal data used for marketing is collected on a clear basis, held securely, retained for a defined period a…
12 criteriaMax 368 min
Pricing transparency
Domain indexPRC-01 · Pricing
Pricing transparency scorecard
Measures: Whether a prospective patient can establish, before committing, what a treatment costs, what the price includes and wh…
12 criteriaMax 368 min
PRC-02 · Pricing
Finance and payment plan disclosure checklist
Measures: Whether finance and payment plan offers are described accurately and prominently enough for a patient to understand wh…
10 criteriaMax 308 min
PRC-03 · Pricing
Package and promotion integrity rubric
Measures: Whether packages, courses and promotional offers are described accurately, priced comparably, and free of techniques t…
10 criteriaMax 307 min
Brand consistency
Domain indexBRD-01 · Brand
Brand consistency audit for multi-channel clinics
Measures: Whether the account a clinic gives of itself is the same on every surface a prospective or current patient encounters.…
10 criteriaMax 307 min
BRD-02 · Brand
Photography and visual identity consistency rubric
Measures: Whether the photography a clinic publishes is coherent as a set, current, properly licensed and appropriate to what th…
10 criteriaMax 307 min
BRD-03 · Brand
Tone of voice consistency scorecard
Measures: Whether the clinic's written communication is consistent in register and appropriate to a clinical setting.…
10 criteriaMax 307 min
Capability and outsourcing
Domain indexCAP-01 · Capability
In-house versus outsourced capability decision matrix
Measures: For each marketing function, whether the clinic should hold it internally, buy it, or share it, based on six assessabl…
6 criteriaMax 187 min
CAP-02 · Capability
Marketing supplier selection criteria rubric
Measures: Whether a prospective supplier satisfies criteria the clinic has set, assessed by the clinic against evidence the supp…
10 criteriaMax 307 min
CAP-03 · Capability
Internal marketing capability readiness assessment
Measures: Whether the clinic has the time, ownership, skills, tools, standards and review capacity to sustain the functions it h…
10 criteriaMax 307 min
CAP-04 · Capability
The invisible infrastructure of aesthetic clinics: what truly drives long-term growth
Measures: Whether the eight infrastructural systems that sustain a clinic over years exist, are documented, and survive the depa…
8 criteriaMax 249 min