DSC-01 · Discoverability
Local discoverability scorecard for aesthetic clinics
Measures: Whether the public record of a clinic's location, name, hours, services and contact details is complete, consistent an…
12 criteriaMax 3611 min
If the question is local SEO for aesthetic clinics, start with the record rather than the ranking: the local discoverability assessment scores the twelve things a search engine has to be able to establish about a clinic before anything else matters.
5 instruments in this domain
How scoring worksDSC-02 · Discoverability
Clinic website technical foundations audit
Measures: Whether the pages a clinic publishes can be reached, read, rendered and understood by an automated reader without spec…
10 criteriaMax 309 min
DSC-03 · Discoverability
Search intent coverage gap analysis for clinic websites
Measures: Whether the clinic has published a substantive answer to each question a prospective patient predictably asks before b…
10 criteriaMax 309 min
DSC-04 · Discoverability
AI answer engine readiness assessment for clinics
Measures: Whether the clinic's published material is structured, specific and attributable enough to be quoted accurately by a s…
10 criteriaMax 309 min
DSC-05 · Discoverability
Practitioner profile completeness scorecard
Measures: Whether a clinic's public practitioner and team profiles name the person, attribute the credentials stated, show…
6 criteriaMax 1820 min
Also published in this domain
How scoring worksDiscoverability
Auditing your clinic website before engaging any supplier
Measures: Whether the clinic can state its own position on discoverability, compliance, content quality and the booking journey before a supplier is appointed, so the decision rests on evidence the clinic holds.
Other domains
All instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instrumentsWhere the method is taught
Local presence and reputation, taught as a method
This library measures. It does not teach. A clinic that scores badly on the local discoverability scorecard needs the reasoning behind the criteria, which is set out as a course on our sister title Aesthetic Clinic SEO: the Google Business Profile, location pages without doorway pages, citation consistency and what the codes allow on reviews.
Sister publicationTechnical hygiene, taught as a method
The reasoning behind the technical foundations audit: crawling and indexing, speed, URLs and redirects, internal structure and accessibility, set out as modules rather than as criteria to be scored.
Sister publicationAnswering patient questions, taught as a method
The counterpart to the search intent coverage gap analysis and the answer engine readiness assessment: finding the questions patients ask and answering them in a form that can be read, quoted and relied upon.
Sister publication