CNV-01 · Consultation
Consultation to booking conversion scorecard
Measures: Whether the clinic's consultation is a repeatable, documented process that gives a patient what they need to decide.…
12 criteriaMax 369 min
4 instruments in this domain
How scoring worksCNV-02 · Consultation
Enquiry response readiness assessment
Measures: Whether every enquiry that reaches the clinic is received, answered, recorded and accounted for, by whatever route it …
10 criteriaMax 308 min
CNV-03 · Consultation
Consultation consent and cooling-off checklist
Measures: Whether consent is taken as a process rather than as a signature, and whether the interval between decision and treatm…
10 criteriaMax 308 min
CNV-04 · Consultation
Booking journey friction audit
Measures: Where a person actively trying to book an appointment encounters an obstacle, delay, ambiguity or dead end.…
10 criteriaMax 308 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments