CAP-01 · Capability
In-house versus outsourced capability decision matrix
Measures: For each marketing function, whether the clinic should hold it internally, buy it, or share it, based on six assessabl…
6 criteriaMax 187 min
4 instruments in this domain
How scoring worksCAP-02 · Capability
Marketing supplier selection criteria rubric
Measures: Whether a prospective supplier satisfies criteria the clinic has set, assessed by the clinic against evidence the supp…
10 criteriaMax 307 min
CAP-03 · Capability
Internal marketing capability readiness assessment
Measures: Whether the clinic has the time, ownership, skills, tools, standards and review capacity to sustain the functions it h…
10 criteriaMax 307 min
CAP-04 · Capability
The invisible infrastructure of aesthetic clinics: what truly drives long-term growth
Measures: Whether the eight infrastructural systems that sustain a clinic over years exist, are documented, and survive the depa…
8 criteriaMax 249 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instruments