PRC-01 · Pricing
Pricing transparency scorecard
Measures: Whether a prospective patient can establish, before committing, what a treatment costs, what the price includes and wh…
12 criteriaMax 368 min
3 instruments in this domain
How scoring worksPRC-02 · Pricing
Finance and payment plan disclosure checklist
Measures: Whether finance and payment plan offers are described accurately and prominently enough for a patient to understand wh…
10 criteriaMax 308 min
PRC-03 · Pricing
Package and promotion integrity rubric
Measures: Whether packages, courses and promotional offers are described accurately, priced comparably, and free of techniques t…
10 criteriaMax 307 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments