REP-01 · Reputation
Review and reputation health scorecard
Measures: Whether a clinic's public record is gathered fairly, answered properly, monitored, and used to change anything.…
12 criteriaMax 368 min
3 instruments in this domain
How scoring worksREP-02 · Reputation
Complaint handling maturity assessment
Measures: Whether a complaint can be made easily, is investigated properly, is answered within a stated period, and changes some…
10 criteriaMax 308 min
REP-03 · Reputation
Review solicitation compliance checklist
Measures: Whether the way reviews and testimonials are obtained, published and presented would withstand scrutiny under UK adver…
10 criteriaMax 308 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments