CMP-01 · Compliance
Aesthetic advertising compliance self-audit
Measures: Whether the clinic's advertising practice aligns with the published UK advertising codes and related guidance, as far …
12 criteriaMax 368 min
4 instruments in this domain
How scoring worksCMP-02 · Compliance
Prescription-only medicine promotion checklist
Measures: Whether any public-facing material promotes a prescription-only medicine, directly, by abbreviation, by implication or…
10 criteriaMax 308 min
CMP-03 · Compliance
Social media and influencer disclosure scorecard
Measures: Whether content published about the clinic by third parties, staff or patients under any arrangement is disclosed as a…
10 criteriaMax 307 min
CMP-04 · Compliance
Regulatory registration and scope readiness assessment
Measures: Whether the clinic can evidence its regulatory position: registrations held, scope of practice, supervision, insurance…
10 criteriaMax 308 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments